In order to build a successful startup, it is important to understand why other startups have failed, and try to avoid making similar mistakes. Below are some of the main reasons for startup failure.

Poor Product Market Fit

Products or services do not serve an important enough market need that customers are willing to pay for (ie. “must have” vs “nice to have”). Need to validate ideas with customers before and during development.

Ran Out of Cash

Money and time are finite and need to be allocated judiciously. Risks and uncertainties need to be factored into capital requirements. Demonstrating the viability of your business idea is key to attracting financing / investors. Whilst proper financial accounting is important for cash flow management.

Team Incompatibility

Need a harmonious and driven team with complementary skills and experience to overcome challenges and share responsibilities. It is important for everyone to be aligned on the core vision and strategy, and to being passionate and committed to achieving it.

Product Problems / Not User Friendly

Consciously or accidently ignoring what users want and need. Gathering user feedback is crucial to success

Business Model Failure

Occurs when the cost of acquiring the customer (CAC) is higher than the lifetime value of that customer (LTV). Entrepreneurs are often too optimistic about how easy it will be to acquire customers, they assume “build it, and they will come”

Poor Marketing

Knowing your target audience and knowing how to get their attention and convert them to leads and ultimately customers is one of the most important skills of a successful business. Proper tools and reports are important to track prospects, proposals and sales follow-up.

Failure to Pivot

Not pivoting away or quickly enough from a bad product, a bad hire, or a bad decision. Dwelling or being married to a bad idea can sap resources and money as well as create frustration due to lack of progress.